Website updates in progress.
This project showcase is actively being worked on.
Please email with any questions.
This project showcase is actively being worked on.
This project showcase is actively being worked on.
Please email with any questions.
Website updates in progress.
This project showcase is actively being worked on.
Please email with any questions.
Website updates in progress.
This project showcase is actively being worked on.
Please email with any questions.
This project showcase is actively being worked on.
Website updates in progress.
This project showcase is actively being worked on.
Please email with any questions.
The affordability calculator was a flagship feature that I worked on when I first started at Driveway in 2020. The goal of the tool was to help customers better understand if they could afford a specific vehicle by providing the ability to see how various decisions would affect their overall cost and/or monthly payments.
Role
Senior Product Designer
Contributions
UX Design
UI Design
Prototypes
Usability Testing







Customer Problems
There are costs associated with buying and financing a car that are not reflected in the base price listing. By giving customers a tool where they could see what additional costs would be included in their purchase, including things like localized taxes and fees, shipping costs, optional protection plans, as well as possible savings such as trade-in credit and incentives, customers gained a better understanding of the true cost of the purchase and monthly payments.
Customer Problems
There are costs associated with buying and financing a car that are not reflected in the base price listing. By giving customers a tool where they could see what additional costs would be included in their purchase, including things like localized taxes and fees, shipping costs, optional protection plans, as well as possible savings such as trade-in credit and incentives, customers gained a better understanding of the true cost of the purchase and monthly payments.
Customer Problems
There are costs associated with buying and financing a car that are not reflected in the base price listing. By giving customers a tool where they could see what additional costs would be included in their purchase, including things like localized taxes and fees, shipping costs, optional protection plans, as well as possible savings such as trade-in credit and incentives, customers gained a better understanding of the true cost of the purchase and monthly payments.
Customer Problems
There are costs associated with buying and financing a car that are not reflected in the base price listing. By giving customers a tool where they could see what additional costs would be included in their purchase, including things like localized taxes and fees, shipping costs, optional protection plans, as well as possible savings such as trade-in credit and incentives, customers gained a better understanding of the true cost of the purchase and monthly payments.
Customer Problems
There are costs associated with buying and financing a car that are not reflected in the base price listing. By giving customers a tool where they could see what additional costs would be included in their purchase, including things like localized taxes and fees, shipping costs, optional protection plans, as well as possible savings such as trade-in credit and incentives, customers gained a better understanding of the true cost of the purchase and monthly payments.
Customer Problems
There are costs associated with buying and financing a car that are not reflected in the base price listing. By giving customers a tool where they could see what additional costs would be included in their purchase, including things like localized taxes and fees, shipping costs, optional protection plans, as well as possible savings such as trade-in credit and incentives, customers gained a better understanding of the true cost of the purchase and monthly payments.
Customer Problems
There are costs associated with buying and financing a car that are not reflected in the base price listing. By giving customers a tool where they could see what additional costs would be included in their purchase, including things like localized taxes and fees, shipping costs, optional protection plans, as well as possible savings such as trade-in credit and incentives, customers gained a better understanding of the true cost of the purchase and monthly payments.
Business Problems
By helping customers better understand the total cost of their purchase and estimated monthly payments we increased the percentage of cart starts to completion by decreased the number of cart starts where a customer was denied financing or determined that they could not afford the vehicle they selected. The success of the feature continues to prove valuable to the business as of today, in 2023.
Business Problems
By helping customers better understand the total cost of their purchase and estimated monthly payments we increased the percentage of cart starts to completion by decreased the number of cart starts where a customer was denied financing or determined that they could not afford the vehicle they selected. The success of the feature continues to prove valuable to the business as of today, in 2023.
Business Problems
By helping customers better understand the total cost of their purchase and estimated monthly payments we increased the percentage of cart starts to completion by decreased the number of cart starts where a customer was denied financing or determined that they could not afford the vehicle they selected. The success of the feature continues to prove valuable to the business as of today, in 2023.
Business Problems
By helping customers better understand the total cost of their purchase and estimated monthly payments we increased the percentage of cart starts to completion by decreased the number of cart starts where a customer was denied financing or determined that they could not afford the vehicle they selected. The success of the feature continues to prove valuable to the business as of today, in 2023.
Business Problems
By helping customers better understand the total cost of their purchase and estimated monthly payments we increased the percentage of cart starts to completion by decreased the number of cart starts where a customer was denied financing or determined that they could not afford the vehicle they selected. The success of the feature continues to prove valuable to the business as of today, in 2023.
Business Problems
By helping customers better understand the total cost of their purchase and estimated monthly payments we increased the percentage of cart starts to completion by decreased the number of cart starts where a customer was denied financing or determined that they could not afford the vehicle they selected. The success of the feature continues to prove valuable to the business as of today, in 2023.
Business Problems
By helping customers better understand the total cost of their purchase and estimated monthly payments we increased the percentage of cart starts to completion by decreased the number of cart starts where a customer was denied financing or determined that they could not afford the vehicle they selected. The success of the feature continues to prove valuable to the business as of today, in 2023.





















Feature Expansion
When the affordability calculator was first launched Driveway only offered used vehicles for sale. Eventually Driveway was able to sell New Cars and we needed to expand the finance calculator to help customers estimate lease agreements as well.
Feature Expansion
When the affordability calculator was first launched Driveway only offered used vehicles for sale. Eventually Driveway was able to sell New Cars and we needed to expand the finance calculator to help customers estimate lease agreements as well.
Feature Expansion
When the affordability calculator was first launched Driveway only offered used vehicles for sale. Eventually Driveway was able to sell New Cars and we needed to expand the finance calculator to help customers estimate lease agreements as well.
Feature Expansion
When the affordability calculator was first launched Driveway only offered used vehicles for sale. Eventually Driveway was able to sell New Cars and we needed to expand the finance calculator to help customers estimate lease agreements as well.
Feature Expansion
When the affordability calculator was first launched Driveway only offered used vehicles for sale. Eventually Driveway was able to sell New Cars and we needed to expand the finance calculator to help customers estimate lease agreements as well.
Feature Expansion
When the affordability calculator was first launched Driveway only offered used vehicles for sale. Eventually Driveway was able to sell New Cars and we needed to expand the finance calculator to help customers estimate lease agreements as well.
Feature Expansion
When the affordability calculator was first launched Driveway only offered used vehicles for sale. Eventually Driveway was able to sell New Cars and we needed to expand the finance calculator to help customers estimate lease agreements as well.
Want to Know More?
Book a call, request a case study, or ask me some questions.
Email Me
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
Want to Know More?
Book a call, request a case study, or ask me some questions.
Email Me
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
Want to Know More?
Book a call, request a case study, or ask me some questions.
Email Me
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
Want to Know More?
Book a call, request a case study, or ask me some questions.
Email Me
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
Want to Know More?
Book a call, request a case study, or ask me some questions.
Email Me
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
Want to Know More?
Book a call, request a case study, or ask me some questions.
Email Me
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
Want to Know More?
Book a call, request a case study, or ask me some questions.
Email Me
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
Other Projects
“Most importantly, Derek is a joy to work with. No ego, just high quality work and a genuine care for others and the product.”

George Clingan
Experience Design Manager
Accepting work inquiries
“Most importantly, Derek is a joy to work with. No ego, just high quality work and a genuine care for others and the product.”

George Clingan
Experience Design Manager
Accepting work inquiries
“Most importantly, Derek is a joy to work with. No ego, just high quality work and a genuine care for others and the product.”

George Clingan
Experience Design Manager
Accepting work inquiries
“Most importantly, Derek is a joy to work with. No ego, just high quality work and a genuine care for others and the product.”

George Clingan
Experience Design Manager
Accepting work inquiries
“Most importantly, Derek is a joy to work with. No ego, just high quality work and a genuine care for others and the product.”

George Clingan
Experience Design Manager
Accepting work inquiries
“Most importantly, Derek is a joy to work with. No ego, just high quality work and a genuine care for others and the product.”

George Clingan
Experience Design Manager
Accepting work inquiries
“Most importantly, Derek is a joy to work with. No ego, just high quality work and a genuine care for others and the product.”

George Clingan
Experience Design Manager
Accepting work inquiries
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