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This project showcase is actively being worked on.
Please email with any questions.
Website updates in progress.
This project showcase is actively being worked on.
Please email with any questions.
This project showcase is actively being worked on.
Website updates in progress.
This project showcase is actively being worked on.
Please email with any questions.
This project showcase is actively being worked on.
This project showcase is actively being worked on.
Please email with any questions.
Website updates in progress.
This project showcase is actively being worked on.
Please email with any questions.
While working at Driveway, I was embed on a sister brand team and lead a redesign for one of their primary web tools. The project required a quick turn prior to a week's worth of ad buys that were airing on NPR (National Public Radio) in celebration of Earth Day.
Role
Principle Product Designer
Contributions
Strategy
UX Design
UX Design
UX Design
UX Design
UX Design
UX Design
UX Design
UI Design
Prototypes
An Exercise in Moving Fast
I had four weeks to redesign the experience and create engineering handoff materials and documentation. I started by exploring concepts of how to modernize the tabular data format while still maintaining the essence of the original tool and Microsoft Excel style sorting and filtering. Since the previous tool did not have a working small screen experience, one of the immediate challenges was how to represent the original tabular data style functionality on a small screen. After in-house testing and reviews, users reported that the resulting small screen experience was engaging and easy to use, scan, and compare vehicles.
An Exercise in Moving Fast
I had four weeks to redesign the experience and create engineering handoff materials and documentation. I started by exploring concepts of how to modernize the tabular data format while still maintaining the essence of the original tool and Microsoft Excel style sorting and filtering. Since the previous tool did not have a working small screen experience, one of the immediate challenges was how to represent the original tabular data style functionality on a small screen. After in-house testing and reviews, users reported that the resulting small screen experience was engaging and easy to use, scan, and compare vehicles.
An Exercise in Moving Fast
I had four weeks to redesign the experience and create engineering handoff materials and documentation. I started by exploring concepts of how to modernize the tabular data format while still maintaining the essence of the original tool and Microsoft Excel style sorting and filtering. Since the previous tool did not have a working small screen experience, one of the immediate challenges was how to represent the original tabular data style functionality on a small screen. After in-house testing and reviews, users reported that the resulting small screen experience was engaging and easy to use, scan, and compare vehicles.
An Exercise in Moving Fast
I had four weeks to redesign the experience and create engineering handoff materials and documentation. I started by exploring concepts of how to modernize the tabular data format while still maintaining the essence of the original tool and Microsoft Excel style sorting and filtering. Since the previous tool did not have a working small screen experience, one of the immediate challenges was how to represent the original tabular data style functionality on a small screen. After in-house testing and reviews, users reported that the resulting small screen experience was engaging and easy to use, scan, and compare vehicles.
An Exercise in Moving Fast
I had four weeks to redesign the experience and create engineering handoff materials and documentation. I started by exploring concepts of how to modernize the tabular data format while still maintaining the essence of the original tool and Microsoft Excel style sorting and filtering. Since the previous tool did not have a working small screen experience, one of the immediate challenges was how to represent the original tabular data style functionality on a small screen. After in-house testing and reviews, users reported that the resulting small screen experience was engaging and easy to use, scan, and compare vehicles.
An Exercise in Moving Fast
I had four weeks to redesign the experience and create engineering handoff materials and documentation. I started by exploring concepts of how to modernize the tabular data format while still maintaining the essence of the original tool and Microsoft Excel style sorting and filtering. Since the previous tool did not have a working small screen experience, one of the immediate challenges was how to represent the original tabular data style functionality on a small screen. After in-house testing and reviews, users reported that the resulting small screen experience was engaging and easy to use, scan, and compare vehicles.
An Exercise in Moving Fast
I had four weeks to redesign the experience and create engineering handoff materials and documentation. I started by exploring concepts of how to modernize the tabular data format while still maintaining the essence of the original tool and Microsoft Excel style sorting and filtering. Since the previous tool did not have a working small screen experience, one of the immediate challenges was how to represent the original tabular data style functionality on a small screen. After in-house testing and reviews, users reported that the resulting small screen experience was engaging and easy to use, scan, and compare vehicles.
Improving the Onboarding Experience
At the time of shipping the redesign the buyer's guide contained data on approximately 500 different vehicles. One of the complaints was that the number of vehicles in the default grid was overwhelming and weren't aware that filters were available to narrow down the data set. In order to help with this and present consumers wit something more meaningful on the initial load, I experimented with a brief onboarding experience that would turn customer responses into active filters, reducing the number of vehicles displayed on the initial load of the Buyer's Guide UI.
Improving the Onboarding Experience
At the time of shipping the redesign the buyer's guide contained data on approximately 500 different vehicles. One of the complaints was that the number of vehicles in the default grid was overwhelming and weren't aware that filters were available to narrow down the data set. In order to help with this and present consumers wit something more meaningful on the initial load, I experimented with a brief onboarding experience that would turn customer responses into active filters, reducing the number of vehicles displayed on the initial load of the Buyer's Guide UI.
Improving the Onboarding Experience
At the time of shipping the redesign the buyer's guide contained data on approximately 500 different vehicles. One of the complaints was that the number of vehicles in the default grid was overwhelming and weren't aware that filters were available to narrow down the data set. In order to help with this and present consumers wit something more meaningful on the initial load, I experimented with a brief onboarding experience that would turn customer responses into active filters, reducing the number of vehicles displayed on the initial load of the Buyer's Guide UI.
Improving the Onboarding Experience
At the time of shipping the redesign the buyer's guide contained data on approximately 500 different vehicles. One of the complaints was that the number of vehicles in the default grid was overwhelming and weren't aware that filters were available to narrow down the data set. In order to help with this and present consumers wit something more meaningful on the initial load, I experimented with a brief onboarding experience that would turn customer responses into active filters, reducing the number of vehicles displayed on the initial load of the Buyer's Guide UI.
Improving the Onboarding Experience
At the time of shipping the redesign the buyer's guide contained data on approximately 500 different vehicles. One of the complaints was that the number of vehicles in the default grid was overwhelming and weren't aware that filters were available to narrow down the data set. In order to help with this and present consumers wit something more meaningful on the initial load, I experimented with a brief onboarding experience that would turn customer responses into active filters, reducing the number of vehicles displayed on the initial load of the Buyer's Guide UI.
Improving the Onboarding Experience
At the time of shipping the redesign the buyer's guide contained data on approximately 500 different vehicles. One of the complaints was that the number of vehicles in the default grid was overwhelming and weren't aware that filters were available to narrow down the data set. In order to help with this and present consumers wit something more meaningful on the initial load, I experimented with a brief onboarding experience that would turn customer responses into active filters, reducing the number of vehicles displayed on the initial load of the Buyer's Guide UI.
Improving the Onboarding Experience
At the time of shipping the redesign the buyer's guide contained data on approximately 500 different vehicles. One of the complaints was that the number of vehicles in the default grid was overwhelming and weren't aware that filters were available to narrow down the data set. In order to help with this and present consumers wit something more meaningful on the initial load, I experimented with a brief onboarding experience that would turn customer responses into active filters, reducing the number of vehicles displayed on the initial load of the Buyer's Guide UI.
Customer Experience Filtering Improvements
The Buyer's Guide contained a dense amount of data for each vehicle and optimizing the experience for small screens was a fun challenge. I wanted to create a vehicle tile design that was compact enough to fit multiple vehicles within the visible viewport as possible while still maintaining the original requirements for vehicle data and the proprietary rating system. Another fun challenge was designing the comparison feature, which could compare up to four different vehicles at a time. In addition to vehicle comparisons, consumers could also favorite vehicles and manage their favorites in a separate experience.
Customer Experience Filtering Improvements
The Buyer's Guide contained a dense amount of data for each vehicle and optimizing the experience for small screens was a fun challenge. I wanted to create a vehicle tile design that was compact enough to fit multiple vehicles within the visible viewport as possible while still maintaining the original requirements for vehicle data and the proprietary rating system. Another fun challenge was designing the comparison feature, which could compare up to four different vehicles at a time. In addition to vehicle comparisons, consumers could also favorite vehicles and manage their favorites in a separate experience.
Customer Experience Filtering Improvements
The Buyer's Guide contained a dense amount of data for each vehicle and optimizing the experience for small screens was a fun challenge. I wanted to create a vehicle tile design that was compact enough to fit multiple vehicles within the visible viewport as possible while still maintaining the original requirements for vehicle data and the proprietary rating system. Another fun challenge was designing the comparison feature, which could compare up to four different vehicles at a time. In addition to vehicle comparisons, consumers could also favorite vehicles and manage their favorites in a separate experience.
Customer Experience Filtering Improvements
The Buyer's Guide contained a dense amount of data for each vehicle and optimizing the experience for small screens was a fun challenge. I wanted to create a vehicle tile design that was compact enough to fit multiple vehicles within the visible viewport as possible while still maintaining the original requirements for vehicle data and the proprietary rating system. Another fun challenge was designing the comparison feature, which could compare up to four different vehicles at a time. In addition to vehicle comparisons, consumers could also favorite vehicles and manage their favorites in a separate experience.
Customer Experience Filtering Improvements
The Buyer's Guide contained a dense amount of data for each vehicle and optimizing the experience for small screens was a fun challenge. I wanted to create a vehicle tile design that was compact enough to fit multiple vehicles within the visible viewport as possible while still maintaining the original requirements for vehicle data and the proprietary rating system. Another fun challenge was designing the comparison feature, which could compare up to four different vehicles at a time. In addition to vehicle comparisons, consumers could also favorite vehicles and manage their favorites in a separate experience.
Customer Experience Filtering Improvements
The Buyer's Guide contained a dense amount of data for each vehicle and optimizing the experience for small screens was a fun challenge. I wanted to create a vehicle tile design that was compact enough to fit multiple vehicles within the visible viewport as possible while still maintaining the original requirements for vehicle data and the proprietary rating system. Another fun challenge was designing the comparison feature, which could compare up to four different vehicles at a time. In addition to vehicle comparisons, consumers could also favorite vehicles and manage their favorites in a separate experience.
Customer Experience Filtering Improvements
The Buyer's Guide contained a dense amount of data for each vehicle and optimizing the experience for small screens was a fun challenge. I wanted to create a vehicle tile design that was compact enough to fit multiple vehicles within the visible viewport as possible while still maintaining the original requirements for vehicle data and the proprietary rating system. Another fun challenge was designing the comparison feature, which could compare up to four different vehicles at a time. In addition to vehicle comparisons, consumers could also favorite vehicles and manage their favorites in a separate experience.
Large Screen Experience
The original experience was presented in a tabular data format and it was requirement that I maintained that same approach for larger viewports and desktop experiences. I ended up creating a vehicle tile component that maintained the same data and functionality for both smaller and larger viewports while optimizing the presentation for a wide range of device sizes. In the previous tool active filters were obfuscated in an off-canvas view that was not easily discoverable for users. My redesign surfaced active filters and improved the discoverability of filter features. Another improvement that I introduced that tested well with users was introducing a suite of overlay UI that helped keep users engaged with the tool while keeping the appropriate context. These overlay interfaces included drawers, trays, and full screen takeovers.
Large Screen Experience
The original experience was presented in a tabular data format and it was requirement that I maintained that same approach for larger viewports and desktop experiences. I ended up creating a vehicle tile component that maintained the same data and functionality for both smaller and larger viewports while optimizing the presentation for a wide range of device sizes. In the previous tool active filters were obfuscated in an off-canvas view that was not easily discoverable for users. My redesign surfaced active filters and improved the discoverability of filter features. Another improvement that I introduced that tested well with users was introducing a suite of overlay UI that helped keep users engaged with the tool while keeping the appropriate context. These overlay interfaces included drawers, trays, and full screen takeovers.
Large Screen Experience
The original experience was presented in a tabular data format and it was requirement that I maintained that same approach for larger viewports and desktop experiences. I ended up creating a vehicle tile component that maintained the same data and functionality for both smaller and larger viewports while optimizing the presentation for a wide range of device sizes. In the previous tool active filters were obfuscated in an off-canvas view that was not easily discoverable for users. My redesign surfaced active filters and improved the discoverability of filter features. Another improvement that I introduced that tested well with users was introducing a suite of overlay UI that helped keep users engaged with the tool while keeping the appropriate context. These overlay interfaces included drawers, trays, and full screen takeovers.
Large Screen Experience
The original experience was presented in a tabular data format and it was requirement that I maintained that same approach for larger viewports and desktop experiences. I ended up creating a vehicle tile component that maintained the same data and functionality for both smaller and larger viewports while optimizing the presentation for a wide range of device sizes. In the previous tool active filters were obfuscated in an off-canvas view that was not easily discoverable for users. My redesign surfaced active filters and improved the discoverability of filter features. Another improvement that I introduced that tested well with users was introducing a suite of overlay UI that helped keep users engaged with the tool while keeping the appropriate context. These overlay interfaces included drawers, trays, and full screen takeovers.
Large Screen Experience
The original experience was presented in a tabular data format and it was requirement that I maintained that same approach for larger viewports and desktop experiences. I ended up creating a vehicle tile component that maintained the same data and functionality for both smaller and larger viewports while optimizing the presentation for a wide range of device sizes. In the previous tool active filters were obfuscated in an off-canvas view that was not easily discoverable for users. My redesign surfaced active filters and improved the discoverability of filter features. Another improvement that I introduced that tested well with users was introducing a suite of overlay UI that helped keep users engaged with the tool while keeping the appropriate context. These overlay interfaces included drawers, trays, and full screen takeovers.
Large Screen Experience
The original experience was presented in a tabular data format and it was requirement that I maintained that same approach for larger viewports and desktop experiences. I ended up creating a vehicle tile component that maintained the same data and functionality for both smaller and larger viewports while optimizing the presentation for a wide range of device sizes. In the previous tool active filters were obfuscated in an off-canvas view that was not easily discoverable for users. My redesign surfaced active filters and improved the discoverability of filter features. Another improvement that I introduced that tested well with users was introducing a suite of overlay UI that helped keep users engaged with the tool while keeping the appropriate context. These overlay interfaces included drawers, trays, and full screen takeovers.
Large Screen Experience
The original experience was presented in a tabular data format and it was requirement that I maintained that same approach for larger viewports and desktop experiences. I ended up creating a vehicle tile component that maintained the same data and functionality for both smaller and larger viewports while optimizing the presentation for a wide range of device sizes. In the previous tool active filters were obfuscated in an off-canvas view that was not easily discoverable for users. My redesign surfaced active filters and improved the discoverability of filter features. Another improvement that I introduced that tested well with users was introducing a suite of overlay UI that helped keep users engaged with the tool while keeping the appropriate context. These overlay interfaces included drawers, trays, and full screen takeovers.
If I Had More Time, I'd Write a Shorter Letter
Time is an ingredient that can help make any project great. Unfortunately, time was also not something that I had an abundance of on this project. However, I was pleased with what I was able to accomplish during the short timeline I was allotted. I was honored to be asked to work on this unique quick turn project and help the GreenCars team redesign one of their most used tools.
If I Had More Time, I'd Write a Shorter Letter
Time is an ingredient that can help make any project great. Unfortunately, time was also not something that I had an abundance of on this project. However, I was pleased with what I was able to accomplish during the short timeline I was allotted. I was honored to be asked to work on this unique quick turn project and help the GreenCars team redesign one of their most used tools.
If I Had More Time, I'd Write a Shorter Letter
Time is an ingredient that can help make any project great. Unfortunately, time was also not something that I had an abundance of on this project. However, I was pleased with what I was able to accomplish during the short timeline I was allotted. I was honored to be asked to work on this unique quick turn project and help the GreenCars team redesign one of their most used tools.
If I Had More Time, I'd Write a Shorter Letter
Time is an ingredient that can help make any project great. Unfortunately, time was also not something that I had an abundance of on this project. However, I was pleased with what I was able to accomplish during the short timeline I was allotted. I was honored to be asked to work on this unique quick turn project and help the GreenCars team redesign one of their most used tools.
If I Had More Time, I'd Write a Shorter Letter
Time is an ingredient that can help make any project great. Unfortunately, time was also not something that I had an abundance of on this project. However, I was pleased with what I was able to accomplish during the short timeline I was allotted. I was honored to be asked to work on this unique quick turn project and help the GreenCars team redesign one of their most used tools.
If I Had More Time, I'd Write a Shorter Letter
Time is an ingredient that can help make any project great. Unfortunately, time was also not something that I had an abundance of on this project. However, I was pleased with what I was able to accomplish during the short timeline I was allotted. I was honored to be asked to work on this unique quick turn project and help the GreenCars team redesign one of their most used tools.
If I Had More Time, I'd Write a Shorter Letter
Time is an ingredient that can help make any project great. Unfortunately, time was also not something that I had an abundance of on this project. However, I was pleased with what I was able to accomplish during the short timeline I was allotted. I was honored to be asked to work on this unique quick turn project and help the GreenCars team redesign one of their most used tools.
Want to Know More?
Book a call, request a case study, or ask me some questions.
Email Me
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
Want to Know More?
Book a call, request a case study, or ask me some questions.
Email Me
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
Want to Know More?
Book a call, request a case study, or ask me some questions.
Email Me
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
Want to Know More?
Book a call, request a case study, or ask me some questions.
Email Me
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
Want to Know More?
Book a call, request a case study, or ask me some questions.
Email Me
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
Want to Know More?
Book a call, request a case study, or ask me some questions.
Email Me
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
Want to Know More?
Book a call, request a case study, or ask me some questions.
Email Me
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
Other Projects
“Most importantly, Derek is a joy to work with. No ego, just high quality work and a genuine care for others and the product.”
George Clingan
Experience Design Manager
Accepting work inquiries
“Most importantly, Derek is a joy to work with. No ego, just high quality work and a genuine care for others and the product.”
George Clingan
Experience Design Manager
Accepting work inquiries
“Most importantly, Derek is a joy to work with. No ego, just high quality work and a genuine care for others and the product.”
George Clingan
Experience Design Manager
Accepting work inquiries
“Most importantly, Derek is a joy to work with. No ego, just high quality work and a genuine care for others and the product.”
George Clingan
Experience Design Manager
Accepting work inquiries
“Most importantly, Derek is a joy to work with. No ego, just high quality work and a genuine care for others and the product.”
George Clingan
Experience Design Manager
Accepting work inquiries
“Most importantly, Derek is a joy to work with. No ego, just high quality work and a genuine care for others and the product.”
George Clingan
Experience Design Manager
Accepting work inquiries
“Most importantly, Derek is a joy to work with. No ego, just high quality work and a genuine care for others and the product.”
George Clingan
Experience Design Manager
Accepting work inquiries
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Sign up to receive a few email updates a year from me.
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