Redesigning the vehicle details page was the first project I worked on when joining Driveway in 2020. I inherited a bare-bones VDP with minimal features, functionality and vehicle data. After a successful redesign I continued to work on iterative updates and new features for the detail page experience as it continued to evolve to meet the needs of our customer and the business.
Role
Principle Product Designer
Contributions
UX Design
UI Design
UX Research
Prototypes
Design System
Improving the Experience
While the vehicle detail page isn't as complex in functionality as the search results page or checkout, it is an integral part of a customer's journey to evaluating vehicles during their shopping and pre-purchase experience. A large part of the design conversations during and after the redesign were focused around how to provide customers with the right information at the right time. Driveway also had the additional burden of trying to compel a customer to purchase a vehicle sight, unseen, and without a test drive.
Improving the Experience
While the vehicle detail page isn't as complex in functionality as the search results page or checkout, it is an integral part of a customer's journey to evaluating vehicles during their shopping and pre-purchase experience. A large part of the design conversations during and after the redesign were focused around how to provide customers with the right information at the right time. Driveway also had the additional burden of trying to compel a customer to purchase a vehicle sight, unseen, and without a test drive.
Improving the Experience
While the vehicle detail page isn't as complex in functionality as the search results page or checkout, it is an integral part of a customer's journey to evaluating vehicles during their shopping and pre-purchase experience. A large part of the design conversations during and after the redesign were focused around how to provide customers with the right information at the right time. Driveway also had the additional burden of trying to compel a customer to purchase a vehicle sight, unseen, and without a test drive.
Improving the Experience
While the vehicle detail page isn't as complex in functionality as the search results page or checkout, it is an integral part of a customer's journey to evaluating vehicles during their shopping and pre-purchase experience. A large part of the design conversations during and after the redesign were focused around how to provide customers with the right information at the right time. Driveway also had the additional burden of trying to compel a customer to purchase a vehicle sight, unseen, and without a test drive.
Improving the Experience
While the vehicle detail page isn't as complex in functionality as the search results page or checkout, it is an integral part of a customer's journey to evaluating vehicles during their shopping and pre-purchase experience. A large part of the design conversations during and after the redesign were focused around how to provide customers with the right information at the right time. Driveway also had the additional burden of trying to compel a customer to purchase a vehicle sight, unseen, and without a test drive.
Improving the Experience
While the vehicle detail page isn't as complex in functionality as the search results page or checkout, it is an integral part of a customer's journey to evaluating vehicles during their shopping and pre-purchase experience. A large part of the design conversations during and after the redesign were focused around how to provide customers with the right information at the right time. Driveway also had the additional burden of trying to compel a customer to purchase a vehicle sight, unseen, and without a test drive.
Improving the Experience
While the vehicle detail page isn't as complex in functionality as the search results page or checkout, it is an integral part of a customer's journey to evaluating vehicles during their shopping and pre-purchase experience. A large part of the design conversations during and after the redesign were focused around how to provide customers with the right information at the right time. Driveway also had the additional burden of trying to compel a customer to purchase a vehicle sight, unseen, and without a test drive.
Price Transparency
Aside from the buy box on the vehicle details page, the next feature that receives the most engagement is the Affordability Calculator. This was a feature that I also helped introduce into the first phase of the redesign and continued to support with future feature iterations and incremental improvements. For more information on the affordability calculator, check out this project detail page.
Price Transparency
Aside from the buy box on the vehicle details page, the next feature that receives the most engagement is the Affordability Calculator. This was a feature that I also helped introduce into the first phase of the redesign and continued to support with future feature iterations and incremental improvements. For more information on the affordability calculator, check out this project detail page.
Price Transparency
Aside from the buy box on the vehicle details page, the next feature that receives the most engagement is the Affordability Calculator. This was a feature that I also helped introduce into the first phase of the redesign and continued to support with future feature iterations and incremental improvements. For more information on the affordability calculator, check out this project detail page.
Price Transparency
Aside from the buy box on the vehicle details page, the next feature that receives the most engagement is the Affordability Calculator. This was a feature that I also helped introduce into the first phase of the redesign and continued to support with future feature iterations and incremental improvements. For more information on the affordability calculator, check out this project detail page.
Price Transparency
Aside from the buy box on the vehicle details page, the next feature that receives the most engagement is the Affordability Calculator. This was a feature that I also helped introduce into the first phase of the redesign and continued to support with future feature iterations and incremental improvements. For more information on the affordability calculator, check out this project detail page.
Price Transparency
Aside from the buy box on the vehicle details page, the next feature that receives the most engagement is the Affordability Calculator. This was a feature that I also helped introduce into the first phase of the redesign and continued to support with future feature iterations and incremental improvements. For more information on the affordability calculator, check out this project detail page.
Price Transparency
Aside from the buy box on the vehicle details page, the next feature that receives the most engagement is the Affordability Calculator. This was a feature that I also helped introduce into the first phase of the redesign and continued to support with future feature iterations and incremental improvements. For more information on the affordability calculator, check out this project detail page.
Want to Know More?
Book a call, request a case study, or ask me some questions.
Email Me
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
Want to Know More?
Book a call, request a case study, or ask me some questions.
Email Me
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
Want to Know More?
Book a call, request a case study, or ask me some questions.
Email Me
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
Want to Know More?
Book a call, request a case study, or ask me some questions.
Email Me
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
Want to Know More?
Book a call, request a case study, or ask me some questions.
Email Me
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
Want to Know More?
Book a call, request a case study, or ask me some questions.
Email Me
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
Want to Know More?
Book a call, request a case study, or ask me some questions.
Email Me
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
Other Projects
“Most importantly, Derek is a joy to work with. No ego, just high quality work and a genuine care for others and the product.”
George Clingan
Experience Design Manager
Accepting work inquiries
“Most importantly, Derek is a joy to work with. No ego, just high quality work and a genuine care for others and the product.”
George Clingan
Experience Design Manager
Accepting work inquiries
“Most importantly, Derek is a joy to work with. No ego, just high quality work and a genuine care for others and the product.”
George Clingan
Experience Design Manager
Accepting work inquiries
“Most importantly, Derek is a joy to work with. No ego, just high quality work and a genuine care for others and the product.”
George Clingan
Experience Design Manager
Accepting work inquiries
“Most importantly, Derek is a joy to work with. No ego, just high quality work and a genuine care for others and the product.”
George Clingan
Experience Design Manager
Accepting work inquiries
“Most importantly, Derek is a joy to work with. No ego, just high quality work and a genuine care for others and the product.”
George Clingan
Experience Design Manager
Accepting work inquiries
“Most importantly, Derek is a joy to work with. No ego, just high quality work and a genuine care for others and the product.”
George Clingan
Experience Design Manager
Accepting work inquiries
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