Over the span of 3 years I helped set the direction and scale the consumer interface for the rapid growth of the product. During my time at Driveway I redesigned the entire customer facing shopping and purchasing experiences.
Role
Principal Product Designer
Contributions
UX Design
UI Design
UX Research
Design System
Context
Driveway is a startup owned by Lithia Motors (NYSE: LAD), the largest new-car retailer in the US. The product is a web app with over 80% of traffic and vehicle orders taking place on a mobile device.
Context
Driveway is a startup owned by Lithia Motors (NYSE: LAD), the largest new-car retailer in the US. The product is a web app with over 80% of traffic and vehicle orders taking place on a mobile device.
Context
Driveway is a startup owned by Lithia Motors (NYSE: LAD), the largest new-car retailer in the US. The product is a web app with over 80% of traffic and vehicle orders taking place on a mobile device.
Context
Driveway is a startup owned by Lithia Motors (NYSE: LAD), the largest new-car retailer in the US. The product is a web app with over 80% of traffic and vehicle orders taking place on a mobile device.
Context
Driveway is a startup owned by Lithia Motors (NYSE: LAD), the largest new-car retailer in the US. The product is a web app with over 80% of traffic and vehicle orders taking place on a mobile device.
Context
Driveway is a startup owned by Lithia Motors (NYSE: LAD), the largest new-car retailer in the US. The product is a web app with over 80% of traffic and vehicle orders taking place on a mobile device.
Context
Driveway is a startup owned by Lithia Motors (NYSE: LAD), the largest new-car retailer in the US. The product is a web app with over 80% of traffic and vehicle orders taking place on a mobile device.
“Derek was a linchpin in Driveway's launch in late 2020 and substantial growth in the years that followed.”
Jules Monza, Mds
Director of Design
“Derek was a linchpin in Driveway's launch in late 2020 and substantial growth in the years that followed.”
Jules Monza, Mds
Director of Design
“Derek was a linchpin in Driveway's launch in late 2020 and substantial growth in the years that followed.”
Jules Monza, Mds
Director of Design
“Derek was a linchpin in Driveway's launch in late 2020 and substantial growth in the years that followed.”
Jules Monza, Mds
Director of Design
“Derek was a linchpin in Driveway's launch in late 2020 and substantial growth in the years that followed.”
Jules Monza, Mds
Director of Design
“Derek was a linchpin in Driveway's launch in late 2020 and substantial growth in the years that followed.”
Jules Monza, Mds
Director of Design
“Derek was a linchpin in Driveway's launch in late 2020 and substantial growth in the years that followed.”
Jules Monza, Mds
Director of Design
“In terms of moving the needle for the business, Derek led a team of designers on a massive redesign of the entire shopping experience for driveway, optimizing the core revenue driver of the product.”
George Clingan
Experience Design Manager
“In terms of moving the needle for the business, Derek led a team of designers on a massive redesign of the entire shopping experience for driveway, optimizing the core revenue driver of the product.”
George Clingan
Experience Design Manager
“In terms of moving the needle for the business, Derek led a team of designers on a massive redesign of the entire shopping experience for driveway, optimizing the core revenue driver of the product.”
George Clingan
Experience Design Manager
“In terms of moving the needle for the business, Derek led a team of designers on a massive redesign of the entire shopping experience for driveway, optimizing the core revenue driver of the product.”
George Clingan
Experience Design Manager
“In terms of moving the needle for the business, Derek led a team of designers on a massive redesign of the entire shopping experience for driveway, optimizing the core revenue driver of the product.”
George Clingan
Experience Design Manager
“In terms of moving the needle for the business, Derek led a team of designers on a massive redesign of the entire shopping experience for driveway, optimizing the core revenue driver of the product.”
George Clingan
Experience Design Manager
“In terms of moving the needle for the business, Derek led a team of designers on a massive redesign of the entire shopping experience for driveway, optimizing the core revenue driver of the product.”
George Clingan
Experience Design Manager
Humble Beginnings
I joined the consumer experience team at Driveway the first month the product launched in October of 2020. The MVP experience was bare bones and I quickly set out to establish a vision for the core consumer experience. I eventually was able to apply that vision across the entire consumer experience, including key surfaces such as the vehicle details, search, and checkout.
Humble Beginnings
I joined the consumer experience team at Driveway the first month the product launched in October of 2020. The MVP experience was bare bones and I quickly set out to establish a vision for the core consumer experience. I eventually was able to apply that vision across the entire consumer experience, including key surfaces such as the vehicle details, search, and checkout.
Humble Beginnings
I joined the consumer experience team at Driveway the first month the product launched in October of 2020. The MVP experience was bare bones and I quickly set out to establish a vision for the core consumer experience. I eventually was able to apply that vision across the entire consumer experience, including key surfaces such as the vehicle details, search, and checkout.
Humble Beginnings
I joined the consumer experience team at Driveway the first month the product launched in October of 2020. The MVP experience was bare bones and I quickly set out to establish a vision for the core consumer experience. I eventually was able to apply that vision across the entire consumer experience, including key surfaces such as the vehicle details, search, and checkout.
Humble Beginnings
I joined the consumer experience team at Driveway the first month the product launched in October of 2020. The MVP experience was bare bones and I quickly set out to establish a vision for the core consumer experience. I eventually was able to apply that vision across the entire consumer experience, including key surfaces such as the vehicle details, search, and checkout.
Humble Beginnings
I joined the consumer experience team at Driveway the first month the product launched in October of 2020. The MVP experience was bare bones and I quickly set out to establish a vision for the core consumer experience. I eventually was able to apply that vision across the entire consumer experience, including key surfaces such as the vehicle details, search, and checkout.
Humble Beginnings
I joined the consumer experience team at Driveway the first month the product launched in October of 2020. The MVP experience was bare bones and I quickly set out to establish a vision for the core consumer experience. I eventually was able to apply that vision across the entire consumer experience, including key surfaces such as the vehicle details, search, and checkout.
Design Systems
I was a core contributor to our very first design system and helped shape the direction and governance of the system until we hired for a dedicated design system team.
Design Systems
I was a core contributor to our very first design system and helped shape the direction and governance of the system until we hired for a dedicated design system team.
Design Systems
I was a core contributor to our very first design system and helped shape the direction and governance of the system until we hired for a dedicated design system team.
Design Systems
I was a core contributor to our very first design system and helped shape the direction and governance of the system until we hired for a dedicated design system team.
Design Systems
I was a core contributor to our very first design system and helped shape the direction and governance of the system until we hired for a dedicated design system team.
Design Systems
I was a core contributor to our very first design system and helped shape the direction and governance of the system until we hired for a dedicated design system team.
Design Systems
I was a core contributor to our very first design system and helped shape the direction and governance of the system until we hired for a dedicated design system team.
Beyond the Pixels
My contributions at Driveway extended well beyond UX and UI design. I helped establish ways of working, developed and ran a weekly crit ceremony, mentored designers, and often hosted lunch-n-learn sessions teaching the latest Figma techniques.
Beyond the Pixels
My contributions at Driveway extended well beyond UX and UI design. I helped establish ways of working, developed and ran a weekly crit ceremony, mentored designers, and often hosted lunch-n-learn sessions teaching the latest Figma techniques.
Beyond the Pixels
My contributions at Driveway extended well beyond UX and UI design. I helped establish ways of working, developed and ran a weekly crit ceremony, mentored designers, and often hosted lunch-n-learn sessions teaching the latest Figma techniques.
Beyond the Pixels
My contributions at Driveway extended well beyond UX and UI design. I helped establish ways of working, developed and ran a weekly crit ceremony, mentored designers, and often hosted lunch-n-learn sessions teaching the latest Figma techniques.
Beyond the Pixels
My contributions at Driveway extended well beyond UX and UI design. I helped establish ways of working, developed and ran a weekly crit ceremony, mentored designers, and often hosted lunch-n-learn sessions teaching the latest Figma techniques.
Beyond the Pixels
My contributions at Driveway extended well beyond UX and UI design. I helped establish ways of working, developed and ran a weekly crit ceremony, mentored designers, and often hosted lunch-n-learn sessions teaching the latest Figma techniques.
Beyond the Pixels
My contributions at Driveway extended well beyond UX and UI design. I helped establish ways of working, developed and ran a weekly crit ceremony, mentored designers, and often hosted lunch-n-learn sessions teaching the latest Figma techniques.
Want to know more?
Book a call, request a case study, or ask me some questions.
Email Me
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
6 less
Reduce total number of steps
Decrease number of steps for a market assortment creation by six screens.
90%
Improve customer satisfaction
Achieve a customer satisfaction score (CSAT) of at least 90% for customer post-support surveys.
20%
Reduce time to complete
Decrease the average time to complete a cluster market analysis across six assortments by 20% or more.
“Most importantly, Derek is a joy to work with. No ego, just high quality work and a genuine care for others and the product.”
George Clingan
Experience Design Manager
Accepting work inquiries
“Most importantly, Derek is a joy to work with. No ego, just high quality work and a genuine care for others and the product.”
George Clingan
Experience Design Manager
Accepting work inquiries
“Most importantly, Derek is a joy to work with. No ego, just high quality work and a genuine care for others and the product.”
George Clingan
Experience Design Manager
Accepting work inquiries
“Most importantly, Derek is a joy to work with. No ego, just high quality work and a genuine care for others and the product.”
George Clingan
Experience Design Manager
Accepting work inquiries
“Most importantly, Derek is a joy to work with. No ego, just high quality work and a genuine care for others and the product.”
George Clingan
Experience Design Manager
Accepting work inquiries
“Most importantly, Derek is a joy to work with. No ego, just high quality work and a genuine care for others and the product.”
George Clingan
Experience Design Manager
Accepting work inquiries
“Most importantly, Derek is a joy to work with. No ego, just high quality work and a genuine care for others and the product.”
George Clingan
Experience Design Manager
Accepting work inquiries
Stay connected with email
Sign up to receive a few email updates a year from me.
Stay connected with email
Sign up to receive a few email updates a year from me.
Stay connected with email
Sign up to receive a few email updates a year from me.
Stay connected with email
Sign up to receive a few email updates a year from me.
Stay connected with email
Sign up to receive a few email updates a year from me.
Stay connected with email
Sign up to receive a few email updates a year from me.
Stay connected with email
Sign up to receive a few email updates a year from me.