About the project

The U.S. Bancorp Tower, aka Big Pink was undergoing a significant expansion and renovation to its first-floor lobby and breezeway. For this project, I worked as the creative director for Brewhouse. The project required two different types of signage. The first being temporary wayfinding signage to help guide visitors through the building towards various retail and general building amenities. The second was a series of visually engaging and informational graphics that served to both inform visitors as well as beautify a rather drab looking construction zone during the several month renovations.

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As the Creative Director for this project I worked closely with the project team to refine the concept and translate the project requirements into a cohesive series of effective and engaging signage. Collaboration between the architects, general contractor and property management team was necessary.

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As the Creative Director for this project I worked closely with the project team to refine the concept and translate the project requirements into a cohesive series of effective and engaging signage.

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I also worked closely with print and manufacturing vendors to ensure consistency and quality in both the printed signage as well as the various mounted and freestanding fixtures.

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