Redesigning the vehicle details page was the first project I worked on when joining Driveway in 2020. I inherited a bare-bones VDP with minimal features, functionality and vehicle data. After a successful redesign I continued to work on iterative updates and new features for the detail page experience as it continued to evolve to meet the needs of our customer and the business.
Role
Senior Product Designer, Lead Product Designer
Contributions
Concepting
Prototyping
Design
Design System
Handoff Specs
User Research
Usability Testing
Role
Senior Product Designer, Lead Product Designer
Contributions
Concepting
Prototyping
Design
Design System
Handoff Specs
User Research
Usability Testing
Resigning a flagship experience for Driveway
While the vehicle detail page isn't as complex in functionality as the search results page or checkout, it is an integral part of a customer's journey to evaluating vehicles during their shopping and pre-purchase experience. A large part of the design conversations during and after the redesign were focused around how to provide customers with the right information at the right time. Driveway also had the additional burden of trying to compel a customer to purchase a vehicle sight, unseen, and without a test drive.
A balance of informative and approachable
Information we tried to prioritize within the experience consisted of price, financing and affordability details, photos
Improving Price Transparency and Customer Affordability Experiences
Aside from the buy box on the vehicle details page, the next feature that receives the most engagement is the Affordability Calculator. This was a feature that I also helped introduce into the first phase of the redesign and continued to support with future feature iterations and incremental improvements. For more information on the affordability calculator, check out this project detail page.
Want to know more about this project?
I'd be happy to set up call where I can share more details about the project, challenges, constraints, and answer any questions you might have.
Redesigning the vehicle details page was the first project I worked on when joining Driveway in 2020. I inherited a bare-bones VDP with minimal features, functionality and vehicle data. After a successful redesign I continued to work on iterative updates and new features for the detail page experience as it continued to evolve to meet the needs of our customer and the business.
Role
Senior Product Designer, Lead Product Designer
Contributions
Concepting
Prototyping
Design
Design System
Handoff Specs
User Research
Usability Testing
Role
Senior Product Designer, Lead Product Designer
Contributions
Concepting
Prototyping
Design
Design System
Handoff Specs
User Research
Usability Testing
Resigning a flagship experience for Driveway
While the vehicle detail page isn't as complex in functionality as the search results page or checkout, it is an integral part of a customer's journey to evaluating vehicles during their shopping and pre-purchase experience. A large part of the design conversations during and after the redesign were focused around how to provide customers with the right information at the right time. Driveway also had the additional burden of trying to compel a customer to purchase a vehicle sight, unseen, and without a test drive.
A balance of informative and approachable
Information we tried to prioritize within the experience consisted of price, financing and affordability details, photos
Improving Price Transparency and Customer Affordability Experiences
Aside from the buy box on the vehicle details page, the next feature that receives the most engagement is the Affordability Calculator. This was a feature that I also helped introduce into the first phase of the redesign and continued to support with future feature iterations and incremental improvements. For more information on the affordability calculator, check out this project detail page.
Want to know more about this project?
I'd be happy to set up call where I can share more details about the project, challenges, constraints, and answer any questions you might have.
Redesigning the vehicle details page was the first project I worked on when joining Driveway in 2020. I inherited a bare-bones VDP with minimal features, functionality and vehicle data. After a successful redesign I continued to work on iterative updates and new features for the detail page experience as it continued to evolve to meet the needs of our customer and the business.
Role
Senior Product Designer, Lead Product Designer
Contributions
Concepting
Prototyping
Design
Design System
Handoff Specs
User Research
Usability Testing
Role
Senior Product Designer, Lead Product Designer
Contributions
Concepting
Prototyping
Design
Design System
Handoff Specs
User Research
Usability Testing
Resigning a flagship experience for Driveway
While the vehicle detail page isn't as complex in functionality as the search results page or checkout, it is an integral part of a customer's journey to evaluating vehicles during their shopping and pre-purchase experience. A large part of the design conversations during and after the redesign were focused around how to provide customers with the right information at the right time. Driveway also had the additional burden of trying to compel a customer to purchase a vehicle sight, unseen, and without a test drive.
A balance of informative and approachable
Information we tried to prioritize within the experience consisted of price, financing and affordability details, photos
Improving Price Transparency and Customer Affordability Experiences
Aside from the buy box on the vehicle details page, the next feature that receives the most engagement is the Affordability Calculator. This was a feature that I also helped introduce into the first phase of the redesign and continued to support with future feature iterations and incremental improvements. For more information on the affordability calculator, check out this project detail page.
Want to know more about this project?
I'd be happy to set up call where I can share more details about the project, challenges, constraints, and answer any questions you might have.
Redesigning the vehicle details page was the first project I worked on when joining Driveway in 2020. I inherited a bare-bones VDP with minimal features, functionality and vehicle data. After a successful redesign I continued to work on iterative updates and new features for the detail page experience as it continued to evolve to meet the needs of our customer and the business.
Role
Senior Product Designer, Lead Product Designer
Contributions
Concepting
Prototyping
Design
Design System
Handoff Specs
User Research
Usability Testing
Role
Senior Product Designer, Lead Product Designer
Contributions
Concepting
Prototyping
Design
Design System
Handoff Specs
User Research
Usability Testing
Resigning a flagship experience for Driveway
While the vehicle detail page isn't as complex in functionality as the search results page or checkout, it is an integral part of a customer's journey to evaluating vehicles during their shopping and pre-purchase experience. A large part of the design conversations during and after the redesign were focused around how to provide customers with the right information at the right time. Driveway also had the additional burden of trying to compel a customer to purchase a vehicle sight, unseen, and without a test drive.
A balance of informative and approachable
Information we tried to prioritize within the experience consisted of price, financing and affordability details, photos
Improving Price Transparency and Customer Affordability Experiences
Aside from the buy box on the vehicle details page, the next feature that receives the most engagement is the Affordability Calculator. This was a feature that I also helped introduce into the first phase of the redesign and continued to support with future feature iterations and incremental improvements. For more information on the affordability calculator, check out this project detail page.
Want to know more about this project?
I'd be happy to set up call where I can share more details about the project, challenges, constraints, and answer any questions you might have.
Redesigning the vehicle details page was the first project I worked on when joining Driveway in 2020. I inherited a bare-bones VDP with minimal features, functionality and vehicle data. After a successful redesign I continued to work on iterative updates and new features for the detail page experience as it continued to evolve to meet the needs of our customer and the business.
Role
Senior Product Designer, Lead Product Designer
Contributions
Concepting
Prototyping
Design
Design System
Handoff Specs
User Research
Usability Testing
Role
Senior Product Designer, Lead Product Designer
Contributions
Concepting
Prototyping
Design
Design System
Handoff Specs
User Research
Usability Testing
Resigning a flagship experience for Driveway
While the vehicle detail page isn't as complex in functionality as the search results page or checkout, it is an integral part of a customer's journey to evaluating vehicles during their shopping and pre-purchase experience. A large part of the design conversations during and after the redesign were focused around how to provide customers with the right information at the right time. Driveway also had the additional burden of trying to compel a customer to purchase a vehicle sight, unseen, and without a test drive.
A balance of informative and approachable
Information we tried to prioritize within the experience consisted of price, financing and affordability details, photos
Improving Price Transparency and Customer Affordability Experiences
Aside from the buy box on the vehicle details page, the next feature that receives the most engagement is the Affordability Calculator. This was a feature that I also helped introduce into the first phase of the redesign and continued to support with future feature iterations and incremental improvements. For more information on the affordability calculator, check out this project detail page.
Want to know more about this project?
I'd be happy to set up call where I can share more details about the project, challenges, constraints, and answer any questions you might have.
Redesigning the vehicle details page was the first project I worked on when joining Driveway in 2020. I inherited a bare-bones VDP with minimal features, functionality and vehicle data. After a successful redesign I continued to work on iterative updates and new features for the detail page experience as it continued to evolve to meet the needs of our customer and the business.
Role
Senior Product Designer, Lead Product Designer
Contributions
Concepting
Prototyping
Design
Design System
Handoff Specs
User Research
Usability Testing
Role
Senior Product Designer, Lead Product Designer
Contributions
Concepting
Prototyping
Design
Design System
Handoff Specs
User Research
Usability Testing
Resigning a flagship experience for Driveway
While the vehicle detail page isn't as complex in functionality as the search results page or checkout, it is an integral part of a customer's journey to evaluating vehicles during their shopping and pre-purchase experience. A large part of the design conversations during and after the redesign were focused around how to provide customers with the right information at the right time. Driveway also had the additional burden of trying to compel a customer to purchase a vehicle sight, unseen, and without a test drive.
A balance of informative and approachable
Information we tried to prioritize within the experience consisted of price, financing and affordability details, photos
Improving Price Transparency and Customer Affordability Experiences
Aside from the buy box on the vehicle details page, the next feature that receives the most engagement is the Affordability Calculator. This was a feature that I also helped introduce into the first phase of the redesign and continued to support with future feature iterations and incremental improvements. For more information on the affordability calculator, check out this project detail page.
Want to know more about this project?
I'd be happy to set up call where I can share more details about the project, challenges, constraints, and answer any questions you might have.
Redesigning the vehicle details page was the first project I worked on when joining Driveway in 2020. I inherited a bare-bones VDP with minimal features, functionality and vehicle data. After a successful redesign I continued to work on iterative updates and new features for the detail page experience as it continued to evolve to meet the needs of our customer and the business.
Role
Senior Product Designer, Lead Product Designer
Contributions
Concepting
Prototyping
Design
Design System
Handoff Specs
User Research
Usability Testing
Role
Senior Product Designer, Lead Product Designer
Contributions
Concepting
Prototyping
Design
Design System
Handoff Specs
User Research
Usability Testing
Resigning a flagship experience for Driveway
While the vehicle detail page isn't as complex in functionality as the search results page or checkout, it is an integral part of a customer's journey to evaluating vehicles during their shopping and pre-purchase experience. A large part of the design conversations during and after the redesign were focused around how to provide customers with the right information at the right time. Driveway also had the additional burden of trying to compel a customer to purchase a vehicle sight, unseen, and without a test drive.
A balance of informative and approachable
Information we tried to prioritize within the experience consisted of price, financing and affordability details, photos
Improving Price Transparency and Customer Affordability Experiences
Aside from the buy box on the vehicle details page, the next feature that receives the most engagement is the Affordability Calculator. This was a feature that I also helped introduce into the first phase of the redesign and continued to support with future feature iterations and incremental improvements. For more information on the affordability calculator, check out this project detail page.
Want to know more about this project?
I'd be happy to set up call where I can share more details about the project, challenges, constraints, and answer any questions you might have.